• 100% Quality Print On Demand, Nottingham UK
  • ORDER LINE 0115 940 0051
RSS

Blog

Design Tips For Business Cards

Even though business cards are only small, they are one of the most effective marketing tools that you can use to raise awareness of your business. CRS Graphics have been printing business cards for a number of years now, and we know what it takes to design a business card that will really get you noticed.

Things To Remember When Designing Business Cards

Business cards are the things most people will see first before contacting your business, so it’s important to make a good first impression. When designing your business cards there are a few important things to remember and take into consideration.

Importance Of Two Sides

Make the most of your business cards by printing on both sides. This gives you the opportunity to give more information out when you are passing out your cards. While all the vital information should be on the front of your card, the back is the ideal place to include more details about your business.

Easy To Read Text

When you hand your business card over, the recipient will often glance at it before putting it away. If the text is hard to read, then they may not absorb any details from this first glance. If you have a particular font that is often used in other company literature then you may want to go with this, as long as it is easily readable.

Keep It Simple

Too much information on the business card can make it difficult to read, and this gives the person you have handed it to reason not to look at it again. The only things that really need to be included are your name, contact number and email address. Remember, you can always use the back of the card for any extra details.

Remember The Bleed Area

When you are designing your business card, you will need to take into account the bleed area. This will ensure that you don't have a white edge around your card that you don't want to be there, and that your business cards will print the way you want them to. The bleed area should be around 3mm.

Material

Your business card is a reflection of you and your business, and so you want to create the best impression that you can. Using good quality paper can help you create the right first impression as soon as your card has been handed over. There is a also a more practical aspect to this, in that thicker card is less likely to become damaged.

The Colours You Choose

When choosing the colours that will be used on your business card, there are a number of factors that you will need to bear in mind. While bright colours can grab people's attention, you don't want to go over the top and end up using colours that clash. Using colours that are associated with your brand and the industry you work in are always a good choice.

What To Do Next?

The next step is to order your business cards, this is where CRS Graphics comes in. We offer professional business card printing.

Why Should You Outsource Printing?

Outsourcing Your Printing

If you’re thinking about outsourcing your printing then it’s important that you choose the right printer. Ensure the printing company you choose can cater to your printing requirements or it could end up costing you more in the long run. First impressions aren’t everything, so you need to take a close look at the company your decide on before you order.

Tips For Choosing The Right Printer

We’ve put together a few of the tips to follow, to ensure the printers you choose is best meets your requirements. These include:

  • Examine the quality of the companies printing
  • Look at pricing structure to see if their competitive
  • Check out any potential delivery charges
  • Look online to see if the printers your considering has any reviews
  • Don’t be afraid to get references from people who’ve used them

These are just a few steps you can take before deciding on a printer to outsource your work too.

Why You Should Outsource Your Printing

In-house printing isn’t always the best option for businesses, sometimes the best thing to do is outsource your printing. Not all businesses are able to handle their own printing needs, when it comes to needing posters and banners printed, most in-house printers simply can’t handle it. By outsourcing your printing, you’ll be able to have access to larger scale and higher quality printing equipment. There a number of benefits that come with outsourcing, a few of these are:

Cost Effective

Outsourcing your printing to an external printer, can be a more cost effective option. When businesses choose to handle their own printing, they simple don’t have the equipment to handle large scale printing or printing by the mass. Through an external printer, you’ll be able to print large amounts of printed documents or promotional content, at a fraction of the cost.

Quality

Printers offer a much high standard of printing than what normal printing machines offer. With the latest in quality printing equipment and machines, printers are able to produce quality printed products. With the latest techniques, printing suffers less ink bleeding, ensuring you get a quality finished product.

Design

In addition to printing, most printers also offer a design service, which means you not only get a great printed product, but they can also help aid in the design too. Most businesses only have basic software, which simply can’t product quality designs. With an experience designer, they’ll be able to create eye catching designs that meet your requirements and company branding; ensuring you have a quality printed piece to showcase your business.

Turnaround

Need to print 100 full colour double sided presentations for your next business meeting? Unfortunately, with most desktop or office printers, that could take a while, and you’ll find yourself running back a few dozen times clearing paper jams or adding paper. A professional printer can turn it around faster and more effectively. With a quick turnaround on printing you’ll have access to the printed information you need, a lot quicker than a traditional printer can.

How To Make An Effective Poster

Posters have many benefits and using posters to advertise your business can have a positive impact. Before having a poster printed there are a number of things to take into consideration. From the colour scheme to the information you include, the overall appearance of your poster is extremely important in order for you to ensure that the reader remains interested and wishes to proceed to finding out more information or making a sale. Below are 4 top tips to make the most out of your poster.

4 Tips For Making The Most Out Of A Poster

Imagery Design

In order to attract your audience from the start, it’s best to use a high quality images as possible. This way, the images will be able draw the attention of the reader, which will push them to know more about your business. Poor quality images which may not showcase your services in the best possible light will impact people even seeing your poster and looking at it. The images you choose should be relevant to your business and showcase the services or products you choose.

Clear Message

Having an easy, recognisable message on what your poster is about is key to drawing the reader in. Don’t waste time or space on your poster with unnecessary information, try to get straight to the point on all parts of the poster to ensure customers are reading the information they need to. This will mean that the reader will know from the second they see your poster, what it is you do and what the poster is about helping to drive business towards your company. The time saved on wasted information, means that the content will be straight to the point and will give the client a clear decision on whether or not they require your services.

Informative Text

Whilst it’s great to have a clear message people must also understand what it is you offer; the text needs to be informative. If you’re pushing a product or promotion people are going to want to see the price of the discount available. Not only does your content need to be informative for the reader, stay mindful of the end result you wish to achieve as the style of text you write can affect this. Think about how you want to portray your business.

Contact Details

In addition to all an all singing all dancing poster it’s important not to forget contact details. The whole purpose of posters is to encourage people to call, visit or connect with you. When including contact details on a poster they should be clear and easy to read. Try to make the lives of your readers as easy as possible, so include all the necessary information clearly and easily so that there is no way for them to not choose you. After all, the purpose of your poster is to inform your reader or try to initiate a sale.

Why Is Printing Important For Business?

Understanding The Importance Of Printing For Business?

Most advertising is typically done online these days and many businesses fail to recognise how important print based marketing still is. People might see it as just an extra cost or even as completely ineffective.

Printing is a fundamental part of business and especially print based marketing. Printing gives you another advertising opportunity that allows you to connect with customers both locally and on a face to face basis.

Whether you’re a builder looking for work or a shop pushing a promotion, printing can be a very effective marketing tool. Understanding the importance of advertising printing for business can help you to become much more efficient and help to grow your business and brand awareness.

The Potential of Print Based Marketing

Print marketing has the potential to achieve great things for your business, from increasing brand awareness to an increased revenue stream. Printing can easily adapt to a range of marketing purposes from brochures to posters and much more.

Printing allows you to target a much larger market; especially in the local area that you might be based. Flyers allows for mass market distribution meaning you can target a large audience without spending a great deal of money.

Marketing materials such as posters allows you to push your business, event you might be hosting or a promotion that you currently have on. Posters come in a range of sizes and can contain a lot of information whilst remaining engaging for the reader.

Items such as brochures can be delivered to customers, put out at events or even displayed in your workplace for potential customers to see. Brochures can be fully designed around your business and can be kept in same tone as your current branding.

5 Reasons Why Printing Still Works

Printing is often overlooked by many businesses or self-employed individuals. However, printing is a trick many people are missing. We believe it’s one of the best ways to help you attract customers quickly and to help promote existing customers to use you again. When you put a poster up in the town centre, imagine how many people will see it. That one poster could be seen by thousands of people or more.

Some of the top five reasons we believe that printing still works are:

  • Accessibility – People can read it when and where they want to
  • Long Lasting– Posters, brochures and other print based marketing is designed to be long lasting and highly durable
  • Design – It can be fully designed around your requirements and contain any information that you might need it to
  • Marketing – Printing is one of the easiest and most effective ways to market the service, promotions or products that you offer
  • Distribution – Printed materials can be can be easily posted out, displayed around the local area or left in popular areas for people to pick up

If you’re in need of printing for your business, then be sure to check out the range of products we offer at CRS Graphics. We offer everything from banners to posters and so much more.

Print is not dead - Why you should put money aside for print marketing
People in the digital realm exclaim that 'print is dead' but we have to say everything goes full circle
Copyright © 2017 CRS Graphics. All rights reserved.
Website by iKozmik.com